Maya Ziadeh, the Chief Development Officer for premium midscale and economy brands in the Middle East, Africa, and Turkey at Accor discussed Accor's strategy for the African hospitality investment market, their portfolio of brands, and their priorities for growth in Africa in our AHIF podcast series,
Maya highlighted the potential for hotel investment in Africa, with its young and fast-growing population, and urbanization happening faster than any other continent. Accor was one of the first movers in Africa, and they continue to focus on expanding their network in key cities and growing their brands in tier two and tier three cities, especially with franchise partners.