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Africa Hotel Investment Forum (AHIF) Podcast

The official podcast of AHIF, which is attended by the highest calibre international hotel investors of any conference in Africa. It is the only annual hotel investment conference that connects business leaders from the international and local markets, driving investment into tourism projects, infrastructure, and hotel development across Africa. This podcast brings year-round exclusive content from our community in the form of interviews, discussions, archives, and previews of future events, all hosted by our executive team.
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Now displaying: September, 2015
Sep 11, 2015

Playing devil’s advocate, Minister Mzembi shares what he thinks are the perceptions of external source markets on Africa, and how these can be turned into positives to help change the brand of the continent.

 

New developments in Zimbabwe’s Victoria Falls airport will see an additional 8 billion arrivals into the country, an expansion which Minister Mzembi calls the biggest game changer for Zimbabwe.

 

Going forward, Minister Mzembi talks about the importance to connect the Victoria Falls air force to the key international source markets and enable them to service Zimbabwe directly, thus eliminating connectivity problems.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

 

Sep 11, 2015

Despite seeing an 18% increase for tourism in the Seychelles last year, he raises the following points:

 

Is that enough? Will that sustain Seychelles in the long term?

 

Recalling the South Africa 2010 FIFA World Cup song ‘This Is Africa’, Minister St.Ange says that this is a message that speaks clear to him, and hopes that it will help to bring Africa to the next level in unity.

 

In the podcast, Minister St. Ange addresses the challenges around air connectivity remains a major challenge, and that making it easier for international airlines to connect with Africa will help to boost tourism across the continent.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

Sep 11, 2015

In particular he addresses the portrayal of Africa as one big country, entirely conflicted by problems of famine, corruption, poverty and instability.

 

Since gaining its Independence in 1990, Namibia has diversified the scope of what it has to offer, thus gaining momentum as a conference, filming and overall tourist destination.

 

The next step is to debunk the dated notions that currently exist and push forward true perceptions of Africa, by showing that it has more to offer than what is currently depicted through stereotypes.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

Sep 11, 2015

Speaking at the UNWTO (United Nations World Tourism Organization) Brand Africa Conference in Accra, 17 year-old social media guru, Rachel Markham sits for a quick chat with Matthew Weihs, Managing Director of Bench Events.

 

Her website, The Africa The Media Never Shows You intends to push and encourage Africans to join together in fighting back stereotypes and investing more into Africa.

 

Her campaign’s Twitter page @showcase_africa, showcases Africa’s rich culture and natural beauty using the hashtag #TheAfricaTheMediaNeverShowsYou.

 

In this podcast, Rachel shares her thoughts on the need for Africa to move forward as a continent, out of the darkness and into the light. She also addresses the importance for African people to be proud to be African and of their heritage.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

Sep 11, 2015

She raises the positive effects of the coming together of different sectors to help communicate a renewed image of Africa.

 

Africa’s image is still shaped by negative factors, such as war, famine and instability, and so it is important for the entire continent to work together in portraying the positive realities that are often overlooked.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

Sep 11, 2015

He marks the clear objectives that will position Africa more strongly and positively to the rest of the world, thus creating a new ‘brand’ entirely.

 

He emphasises that by key airlines such as Kenya Airways, South African Airlines and Rwandair are connecting Africa to the rest of the world, thus opening the door to investors and tourism, and for leaders to exchange culture and build new concepts through technology.

 

This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.

Sep 11, 2015

In his second podcast from his travels in Africa, Matthew Weihs prepares for the UNWTO (United Nations World Tourism Organization) brand exercise in Ghana.

Held in Accra, the UNWTO Brand Africa Conference aims to fight the negative stereotypes associated with the African continent.

In this podcast, Matthew discusses his major findings on why so many business are still sceptical of expanding their business into Africa.

His discoveries show that 71% of individuals that he spoke with are still hugely influenced by the media, citing concerns around security, safety and the negative images portrayed around Africa.

His findings also highlight the importance for African governments to make it easier for the investment community to do business, and implement process that will save time, energy and effort.

There are hopes that, by working collaboratively, the 54 member states of Africa will succeed in convincing those still wary of doing business in the continent to break away from their misguided perceptions of what Africa has to offer.

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