In this podcast, Karl de Lacy Director, International Hotel Services for Best Western Hotel Group talks about how the recent acquisition of WorldHotels brand has added value to their organization. In particular, we look at how this increase in brands enables them to work with more owners from luxury down to mid-scale products.
Rick Taylor, the Founder of Business Tourism Company spoke to us about his organisation as one specialising in destination development, branding and tourism marketing strategies in emerging markets. We focus on some of the work they have done in Rwanda enabling them to embrace the potential of MICE as a way to diversify their tourism products and look forward to the work in Ethiopia.